Influencer seeding and send outs for Lisa’s Hummus
Relevance with range.
Most Sanitarium brands are household names in NZ, so working with the LISA’s hummus team across its media and influencer relations activity is a lesson in reinventing the everyday.
We helped LISA’S show it can do much more than just sit pretty in a ramekin, with creators turning LISA’S into sandwich spreads, salad toppers and secret sauces.
With five handpicked foodie partners across TikTok and Instagram, three months of usage rights, and scroll-stopping recipes to match, the content hit every brief (and every appetite).
“The team at Undertow are a sharp, thoughtful PR agency who really understand the fast-moving landscape of influencer marketing. Their collaborative and down-to-earth style made our campaign experience both enjoyable and effective. They really just get influencer marketing - bringing smart strategy, creativity and strong relationships.”
