PR & influencer management for Bouf
Bouf doesn’t whisper into the market, it struts in with perfect hair and a wink.
We lined up paid partners who could match Indi Clinton’s energy beat for beat, landed co-founder Rachael Wilde on podcasts and in a full-page Viva spread, and set product loose into the wild.
The seeding caught fire, feeding itself in stories, reels and bathroom shelfies showing incredibly ‘boufore and afters’.
When the founder’s this bold and the formula this good, this is the hair equivalent of a perfectly timed mic drop.
“Undertow has been a dream to work with and truly knows how to create magic!
From day one, they’ve seamlessly embedded themselves into our team, executing our first international launch for our newest brand with a thoughtful and impactful 360° approach.
This is just the beginning, and we can’t wait to continue the momentum”
