“I wanted to say a MASSIVE thank you for all of the work that went into our ‘on the ground’ launch in NZ two weeks ago. I was so impressed by your team, selection of venue and talent, styling…just everything! Thank you for being such a dream to work with. I hope you were stoked with how it all turned out, as we definitely were.” 

- Rachael Wilde, Co-founder & CMO, tbh Skincare

“Working with Undertow Media has felt like having an extension to our in-house marketing team. Their dedication to the Crocs brand, strong work ethic, and understanding of the needs of a global business have been hugely valued - not just by Crocs NZ, but also recognised by our global team. 

Thanks to Undertow, we’ve reached new media platforms (including the 6pm news!), delivered impactful campaigns, and even turned Crocs sceptics into proud fans.” 

- Annabel Young, Marketing & Social Media Coordinator, Liquid Brands  

“Undertow has been a dream to work with and truly knows how to create magic! From day one, they’ve seamlessly embedded themselves into our team, executing our first international launch for our newest brand with a thoughtful and impactful 360° approach. 
 
This is just the beginning, and we can’t wait to continue the momentum.” 

 - Mandy Gerungan, Campaign Lead, Bouf 

“Undertow’s ability to jump in and craft something compelling is second-to-none. The teams’ ability to understand our vision and tailor a response was impressive. Though a blitz-style, seasonal campaign, their ability to set up for long-term, sustainable brand success was certainly observed (and very much appreciated).” 

- Ava Wardecki, Head of Marketing, SO/ Auckland, an Ennismore Hotel 

“Working with Undertow Media to launch BOOST LAB into the NZ market has been an absolute dream.  

We truly see them as an extension of our team and absolutely love working with them. We can’t wait to see what we achieve together next.” 

- Lauren Cain, Head of Brand, York Street Brands 

“It has been a pleasure to meet you and work with you. Thank you for your commitment, passion and professionalism.” 

- Nina Junin, (former) Head of Brand & Marketing,  al.ive 

“The collaborative Undertow team have set us up for stronger success in the future with the launch of our new NZ dedicated Insta channel.  

Also bringing to life a large-scale influencer program by gathering a bunch of strong DIY renovators so we can showcase real-life space transformations over the course of the year. We’re glad to have them as an extension of our team!” 

- Briony Mikrou, Corporate Communications & Partnerships Manager, kaboodle 

“Undertow Media were a dream to work with. They brought our NZ-made success story to life with a creative, professional approach that delivered real impact.  

Securing exposure across a wide range of audiences and media titles – including multiple sections within the same publications – they far exceeded our expectations. The team was easy to deal with, always attentive, responsive and genuinely invested. They understood our brand and values and helped us share our story with authenticity and reach.” 

- Letitia Eyes, Head of Sales and Marketing, TrailLite 

“We highly recommend Undertow as a strategic communications partner for science-led organisations.  What sets them apart is their ability to translate complex scientific concepts into compelling narratives that resonate with diverse audiences, from investors to consumers and the broader public. 
 
The team’s guidance has been instrumental in shaping our public profile, managing stakeholder relationships and positioning us as a credible leader in our field.” 

- Kimberley Bray, Co-CEO, Tertiary Extracts Ōtautahi 

“The team at Undertow are a world class PR agency right here in Aotearoa New Zealand. Their professional, energetic and empathetic approach makes them a dream to work with. The coverage and campaign success they deliver for Pic's Peanut Butter is outstanding, and there is never a shortage of great ideas beautifully delivered.” 

- Aimee McCammon, CEO, Pic’s  

“Having worked in PR myself, I’m the best and worst client for a PR agency. Working with Undertow Media was refreshing. Creative, strategic and quick to understand what we wanted and, importantly, what we didn’t. They quickly became our favourite people to hear from!” 

- Nikki Neate, (former) Senior Marketing Manager, Proper Crisps    

“Undertow Media has been a key partner, helping to bring our Sanitarium Weet-Bix Kids TRYathlon Event story to all Kiwis.  They are a really easy team to work with, collaborative with our sponsors and stakeholders and have a real ‘can do’ attitude with follow through.” 

- Hayley Scott, Portfolio Brand Manager, Sanitarium 

“The Undertow team understand our “get stuff done” approach and continue to provide authentic, and timely advice to our team, across all our businesses. They have delivered well above expectations - efficiently - and are a trusted, valued partner of Freightways.” 

- Mark Troughear - CEO, Freightways 

"The Undertow team sets themselves apart through their dedication to understanding our business intricacies and delivering campaigns that align with our company goals and objectives. They've consistently provided innovative ideas, adapted to our evolving needs, and executed campaigns with precision. I would highly recommend Undertow to any organisation seeking a PR agency that combines expertise, creativity, and a genuine passion for client success." 

- Daniel Thompson, Head of Marketing, Click Frenzy (GrabOne NZ) 

“Undertow are always thinking of how to enhance our brand story where most overlook in a saturated hospo industry. We can count on the team as trusted advisors to all our brands across the group.”  

- Kate Simmons, Group Marketing Manager, Foley Hospitality   

“It is a privilege for The Salvation Army to be associated with the work of Undertow Media over many years.  We always appreciate their high level of engagement and value they bring to the table, their empathy and understanding of the work we do, and the creation of ideas and initiatives that help drive our key messaging to various media channels.” 

- Tim Hamilton, Public Relations Director, The Salvation Army 

“Undertow has shown themselves to be adaptable and nimble, always willing to shift gears when new opportunities arise and providing compelling reasons for consumers to choose our products over the rest.” 

- Claire Sussmilch, GM – Marketing & Customer Experiences, Foley Wines   

“We can’t thank Undertow enough for all the time, effort and emotion they put into our event. Not only did the attendees appreciate it, the MINI team were blown away. Every detail was seamless, brand appropriate, and we could see and feel that the team put their hearts and souls into making it the flawless experience that it was. Events rarely go off without a hitch, but this one did.” 

- Leanne Blanckenberg, General Manager Corporate Communications, BMW Group

“The team at Undertow are a sharp, thoughtful PR agency who really understand the fast-moving landscape of influencer marketing. Their collaborative and down-to-earth style made our campaign experience both enjoyable and effective. They really just get influencer marketing - bringing smart strategy, creativity and strong relationships.” 

- Emma Weber, Senior Social Media Specialist, Sanitarium 

“We have been incredibly pleased with both the strategy and execution for the relaunch of Isabel Estate into the New Zealand market. Not only was our launch event extremely well executed but also well attended, the amplification from the event ensured great momentum afterwards for further media and influencer activity.  

The team are incredibly friendly, professional and transparent in their interactions.” 

- Connie Tomlinson, Head of Marketing, Pinnacle Drinks 

“The coverage over the first few days of launching the campaign was what dreams are made of and couldn’t have been much more successful.  

With a novel fundraising campaign that captivated people and the combined efforts of the MOTAT team and PR agency Undertow Media we achieved extraordinary success with pitching and uptake by media.” 

- Samantha Perry, Head of Brand and Communications, MOTAT 

“Undertow has been a fantastic partner for Titirangi Golf Club. They bring fresh ideas, smart strategy, and a real understanding of who we are. 
 
Their help and insights - particularly around our social media strategy - have been invaluable, helping us lift our profile and engage more meaningfully with our members. Collaborative, responsive, and genuinely invested in our success, we highly recommend Undertow Media.” 

- Doug White, Golf Director, Titirangi Golf Club  

“Just wanted to drop you and the team a note to say thank you so much for the great influencer content coming through. Am so impressed with the amount and quality of coverage you have gained! I can’t thank you enough.” 

- Anna Kirker (former) Brand Manager, Apex Brands 

“The team at Undertow delivered a strong response to our first campaign brief for Sassy™ apples, quickly grasping both our brand positioning and commercial objectives and offering flexible solutions and high-quality content.  

They’re a pleasure to work with; responsive, creative and on the pulse, with a great network of influencers who were a natural fit for our tone, audience, and budget.” 

- Eleni Hogg, Marketing Director, Golden Bay Fruit 

“We really appreciate all of the work that the team have put into this campaign. It has been such a seamless process, and the media coverage has been fantastic. We will definitely reach out if there is anything else locally we require support with, and refer any business contacts looking for support in NZ your way.” 

- Christiana Volaris, Operations Manager, MyCo 

“Undertow…has an innate ability to understand not only our brands, but the needs of a global business and as a result, delivers a great tailored result every time. The overseeing of our events is a seamless experience with targeted media well suited to the niche of the brands. We appreciate their honest and efficient approach to PR.” 

- Mike Trehey, Group Marketing Manager, Beam Suntory 

“So glad to have such a strong relationship with the Undertow Media team, they have delivered well above expectations and have been picked up globally for their efforts.” 

- Fabien Degueldre, General Manager, Logitech 

"The Undertow team are incredibly responsive and efficient, and present very well-considered ideas and fresh thinking, which is so important.  Their depth of media insight and knowledge is excellent, and we're very much valuing having their input on a variety of projects." 

- Kate Porter, Head of Communications & Community, Countdown Woolworths 

“The Undertow team are smart, creative, responsive, and above all easy to work with. We really value the passion, energy, and fresh ideas they’ve bought to the business since we started working with them. The team have more than exceeded our expectations in terms of PR results, campaign objectives and events they’ve delivered for Dulux.” 

- Davina Harper, Senior Brand Manager, Colour, Dulux 

“We came to Undertow with a ‘how to’ brief with an extremely tight deadline. To our pleasure, the service levels and campaign results well exceeded our expectations. Professionalism, proactivity, and productivity in spades!”  

- Brett Ingham, General Manager, Pita Pit   

“Undertow Media’s expertise in social media strategy elevated some key super luxury channels at Giltrap Group. The team at Undertow showed a great understanding of each brand’s corporate identity and provided great content that invigorated our audience within the luxury market.” 

- Jesse Leet, Marketing Coordinator, Giltrap Group 

“Undertow Media has proven themselves a highly engaged media partner who have shown a real willingness to get close to our business. What has impressed me has been their ability to understand the various markets and product categories we play in.” 

- Peter Bonisch, GM (Imaging Group), Fujifilm  

“Undertow Media has developed a customised public relations strategy that shows a thorough understanding of our business objectives. Their experience in the industry is shown in the skillful execution of all activity, open communication and most of all, the quality of results.” 

- Daniel Allaoui, (former) Senior Brand Manager (APAC), Bondi Sands  

“Our Better Beer launch was a huge success, seamlessly implemented by Undertow. Following that, the planning for the media day and reach achieved was fantastic.” 

 - Nick Cogger, Co-founder, Better Beer  

“Working with Undertow to elevate the positioning and capture the ‘isolated luxury’ guests experience with a stay at our lodge has been rewarding. They immediately understood our brand proposition and together we have been able to arrange famils, media enquiries, and effectively package our many stories, to media in pockets across premium titles in New Zealand and Australia.” 

- Richard Rooney, General Manager, Wharekauhau Country Estate  

“Undertow were always thinking about what was best for our business, creative in their approach, and are a total pleasure to deal with. They exceeded all expectations and delivered a campaign that firmly placed our brand on the map in New Zealand. I recommend them highly and wouldn’t hesitate to use their services again.” 

- Anja Barisic, National Marketing Manager, Persolkelly & Programmed  

“Undertow Media brought enormous energy, detail and innovation to our new product launch. They were able to build a strong social presence from scratch, exceed our lofty media coverage ambitions and deliver a creative, standout activation.”   

- Sarah Szegota, Global Marketing & Communications Director, Villa Maria/Indevin 

“The Undertow team are dedicated and always available. They are creative, flexible and innovative in their approach and easy to work with.  They quickly grasped the essence of our business and are today genuine ambassadors for Eichardt’s.” 

- Andrew Cox, Managing Director, Imperium Group (Eichardt’s and The Spire) 

“Undertow Media has developed a customised strategic public relations strategy for Ardell in New Zealand. Their experience, regular communication and updates are critical and we appreciate the responsiveness, personalised service and commitment to helping build the Ardell brand. We’ve enjoyed working with the team and highly recommend.” 

- Sarah Lewis, Brand and Product Manager, Frostbland   

“Thanks to you and your team for managing the NZ leg of the tour so effectively, I’ve heard nothing but positive reports. I’m extremely happy that this extensive project worked out so well.” 

- Phil O’Neile, Director of Sales & Marketing, Roadshow Films 

“Undertow Media is an integral part of the Freedom NZ marketing team. As well as being both passionate and committed, the team provide a wide range of communications work from media liaison and product placement through to driving our social engagement strategies that consistently deliver beyond expectations.” 

- Dana Bezzant, Marketing Manager, Freedom Furniture 

The UM team played a huge part in the success of our launch into the New Zealand market. Their incredible relationships with media and influencers was evident in the guest list of our launch event and the extensive PR coverage secured in the following weeks.”  

- Brock Goodhill, PR, Social & Events Manager, Politix  

“As a NZ business I love that Undertow Media can understand and relate to my customers. They get my vision and continue to come up with new PR ideas.” 

- Jenny Drury, Owner & Designer, Ketz-ke & Leo+Be 

“Thank you for supporting us as we faced challenges caused by COVID and other disruptions. Your creative solution responded perfectly to our need and we have received excellent feedback to date.” 

- Hannah Ross, Senior Community Affairs Advisor, Eke Panuku Development Auckland  

“Undertow Media has played an instrumental role in boosting our brand image and educating customers on our ‘New Mobility’ proposition.  Through the creation of well-planned social media, influencer, and PR activity their expertise has proved invaluable in engaging with new customers and growing our social community.” 

- Chanelle Barlow, (former) National Marketing Manager, SIXT   

"Undertow’s expertise has been significant in shifting Takurua Ti'iTi'i's brand exposure in the public sphere. Their meticulous yet considered approach, strategic planning, and unwavering dedication significantly elevated our media presence. They were patient, aiming to understand the cultural kaupapa and we truly felt their eagerness to listen, learn and pitch us on the right platforms. Undertow's manaaki is palpable."  

- Sandy Chatterjee, Producer, Takarua (Elemental) 

“With our streaming services expanding to New Zealand, we needed the right partner to build our brand, and Undertow Media has been a valued advocate for us. They’ve secured extensive awareness and publicity coverage for the service, provided comprehensive research on the industry, and continue to find new, creative ways to promote the service to entertainment media.” 

- Marnie Black, Executive Vice President Publicity, AMC+ 

"Undertow are masters at what they do. Their skill, work ethic and teamwork is inspiring, and their passion for Basement projects was incredible. The whole team is extremely dedicated to their clients - providing warm, consistent and unwavering support and professionalism. We learnt so much from working with them and loved every minute"

- Cat Ruka, Executive Director - Basement Theatre

“Thank you Undertow team for helping to make the opening night and the first weekend a huge success, onwards and upwards from here. You and your team were such a pleasure to work with and I look forward to working together again in the future.” 

- James Ridgen, Co-founder & owner, Superette  

“Undertow Media is a dynamic and clever team of PR professionals. As a sometimes challenging client, this is a massive pro and why after years of representation we continue working with the team. Nothing is ever too hard and they also go above and beyond to get the job done.” 

- Natalie White, PR & Events Manager, Witchery  

“The Undertow team have been a godsend in supporting our PR efforts for our brands in NZ. They jumped on board and immediately created impact – from supporting our press events, to guiding our influencer program and proactively getting our story out there, they have gone above and beyond. A wonderful dynamic team with an incredible wealth of knowledge. If you are looking for a no bullshit approach to PR, this is your team!” 

- Sarah Bartholomew, Head of Marketing, Overland  

“The team at Undertow has been invaluable in announcing the merger between Big Boys Toys and the Speedshow. Not only has the merger received a huge amount of coverage but they have also done wonders to reposition the brand. Undertow’s ongoing support is integral to Big Boys Toys’ communications strategy.” 

- Shaun Varney, Managing Director, Big Boys Toys  

“The team at Undertow was incredible while managing Better Burger. They identified with our brand and objectives quickly; were passionate about our messaging, gained us access onto platforms and media channels that otherwise unachievable and largely were an extension of our in-house team.” 

 - Rod Ballenden, Managing Director, Better Burger 

“The support and teamwork Undertow has offered GSH over a challenging period for hospitality has been greatly appreciated. GSH has hit some key milestones over the last few months as we opened a new venue, relaunched an existing one and grew as a company. Undertow has been there every step of the way which has contributed to our success. “ 

- Natalie Ayson, Head of Innovation, Brand & Communication, Good Spirits Hospitality