PR, event management & influencers for Isabel Estate wines
Fresh off a Wine of the Year win at the prestigious London Wine Competition, the stage was set for a 6-month PR campaign to reintroduce Isabel Estate to Aotearoa’s most discerning sippers.
We launched the momentum the only way we know how - with great wine, great company and a perfectly plated story, served at an intimate twilight tasting at The French Café.
From wine wizards Phil Parker and Cam Douglas to editors from NZ House & Garden, NZWW, Capsule, Urban List, Together Journal and more, the room was rich with voices who shared in real time - and kept pouring praise long after the last glass.
Follow-on media partnerships ensured the storytelling didn’t stop at the table, cementing Isabel Estate as a wine made to be savoured, shared and remembered.
The result? A drop that now lives far beyond the bottle - in pages, posts, group chats and the country's best dinner parties.
“We have been incredibly pleased with both the strategy and execution for the relaunch of Isabel Estate into the New Zealand market. Not only was our launch event extremely well executed but also well attended, the amplification from the event ensured great momentum afterwards for further media and influencer activity. The team are incredibly friendly, professional and transparent in their interactions.”
