PR, influencer & events for Crocs
Once a cult comeback, now a summer staple.
Crocs came to us with one mission: maintain their position throughout the year to truly become the shoe of the summer season. We hit the style scene where it mattered: festivals, fashion, and feet, flooding social feeds with 363 clips from 47 creators from one activation alone (including three standout ambassadors hitting 9.9% engagement).
Throw in sell-outs, front-page coverage, and a cheeky cease-and-desist from a major music festival, and Crocs didn’t just show up - they stomped through summer.
Beyond this and as Crocs’ retained and project agency, no media outlet is safe from our storytelling as we muscle our way into everything from fashion spaces (think FQ awards activations and FW front rows) to rugby rucks, music awards red carpets and Laneway line-ups alongside a steady cadence of cool kids and column inches.
“Working with Undertow Media has felt like having an extension to our in-house marketing team. Their dedication to the Crocs brand, strong work ethic, and understanding of the needs of a global business have been hugely valued - not just by Crocs NZ, but also recognised by our global team.
Thanks to Undertow, we’ve reached new media platforms (including the 6pm news!), delivered impactful campaigns, and even turned Crocs sceptics into proud fans.”
