PR for Roku
In a world of spirits, Roku stands tall – a testament to Japanese skill and created from six distinctive botanicals, including sakura blossom and yuzu peel.
Mirroring Roku, our approach to the award-winning gin is perfectly balanced, expertly crafted and multi-layered. Think comms that hit all the right notes, exclusive events that elevate and partnerships that put the brand at the forefront.
From launching the libation in 2018 to staging sell out soirees that celebrate the season, our PR helps keep Roku relevant and revered. Just like the gin, our strategies combine flavour, fun and a dash of the unexpected – because when you're dealing with a spirit as exceptional as Roku, excellence is the only tonic.
“Undertow…has an innate ability to understand not only our brands, but the needs of a global business and as a result, delivers a great tailored result every time. The overseeing of our events was a seamless experience, and we saw a successful campaign with targeted media well suited to the niche of the brand. We appreciate their honest and efficient approach to PR.”
