Social media for Bentley
When you hear Bentley, you think of the best. Renowned not only for producing luxury cars with the highest quality craftsmanship, but also for unlocking the extraordinary lifestyle that comes with getting behind the wheel.
Charged with maintaining pitch perfect positioning of this legacy brand, Undertow Media are custodians of the brand’s social channels here in NZ. Knowing that social feeds are the modern-day websites, as well as being a gateway for those who yearn to be part of the cool car club but can’t (yet) afford their own, we ensure all cylinders are firing with carefully curated content, clever plays on the brand’s legacy and ‘behind the curtain’ insight into what makes Bentley better.
“Undertow Media’s expertise in social media strategy elevated some key super luxury channels at Giltrap Group. The team at Undertow showed a great understanding of each brand’s corporate identity and provided content that invigorated our audience within the luxury market.”
