PR for Queens Arcade
Auckland’s Queens Arcade is a heritage landmark with a modern future. Tasked with supporting its next chapter, we led PR around the site’s $5M redevelopment – positioning it as a strong signal of confidence in the future of the CBD.
Through strategic storytelling, high-impact media engagement and a coordinated broadcast approach, we turned a property update into a national conversation.
The result was dominant coverage across national news and business media – from the front page of the Herald of Sunday to RNZ, Newstalk ZB and Three News – cementing Queens Arcade as a symbol of momentum for Tāmaki Makaurau’s city centre.
“We engaged Undertow to help launch the refurbishment of Queens Arcade and the results exceeded even our most optimistic expectations. The exposure they generated was outstanding. Jess and Greer were fantastic to deal with — professional, proactive and always one step ahead of us (which isn’t easy). If you’re looking for an agency that is creative, driven and genuinely enjoyable to work with, we would highly recommend Undertow.”
