PR & influencer partnerships for -196
Bold, bright and built to stand out, -196 is a brand that thrives in culture-led spaces. For Suntory’s RTD range, we’ve supported the brand with influencer relations, PR, experiential activations and large-scale creator seeding designed to drive relevance, visibility and social conversation.
From Laneway Festival through to a mass seeding campaigns reaching 100+ creators, our work has focused on embedding -196 in the moments, places and feeds that matter. The result is a brand that doesn’t just show up, but feels part of the action – generating standout content, strong creator affinity and real cut-through with consumers.
“Undertow has an innate ability to understand not only our brands, but the needs of a global business and as a result, delivers a great tailored result every time. The overseeing of our events is a seamless experience with targeted media well suited to the niche of the brands. We appreciate their honest and efficient approach to PR.”
