PR & influencer send outs for Only Good
Delivering a beauty PR project for an existing range (often a hard sell), we relaunched Only Good with a fresh bottle, a clear message, and a mission: everyday style shouldn’t cost the earth...but it should be good for it.
Our objectives were clear. Firstly, we needed to convince Kiwis that they needn’t spend squillions on chic shower and counter solutions, while also engineering a suite of content to feed the brand’s in-house marketing for months to come.
From handwritten notes on Mother’s Day to meaningful influencer moments that outlasted the 24-hour story cycle, we leaned into authenticity, genuine care and our deep influencer relationships.
Paid content extended the reach, while earned media saw Only Good hold its own alongside brands triple the price in beauty bibles and design-forward features.
With 3.9 million eyeballs across 26 media hits, 27 posts and 39 Story sets reinforcing Only Good’s elevated design, green credentials and luxe-for-less appeal, the mission was truly accomplished.
“Just wanted to drop you and the team a note to say thank you so much for the great influencer content coming through. Am so impressed with the amount and quality of coverage you have gained! I can’t thank you enough.”
