Influencer content for Sassy Apples
For this new fruit player, it was all about bringing the sass to the snack game.
This isn’t your average fruit bowl filler - Sassy Apples came to us with flavour and diva attitude, and we gave her the spotlight she deserved.
We handpicked creators across food, fashion and parenting to bring Sassy into kitchens, lunchboxes and GRWM routines, each delivering standout content with a wink.
With detailed briefs, bold messaging and usage rights baked in, we ensured the content worked harder on grid, in ads, and across Sassy’s own channels.
The result? A brand with crunch, charm and a growing chorus of Kiwi fans selecting Sassy at the supermarket.
“The team at Undertow delivered a strong response to our first campaign brief for Sassy™ apples, quickly grasping both our brand positioning and commercial objectives and offering flexible solutions and high-quality content. They’re a pleasure to work with; responsive, creative and on the pulse, with a great network of influencers who were a natural fit for our tone, audience, and budget.”
