PR, influencer & events for MINI NZ
A fleet in the streets! Paint, perfume and pit stops aplenty, when tasked with revving up MINI’s experiential event and influencer program, Undertow Media turned heads in Tamaki Makaurau with a curated roadie fit for an ICON.
If media buzz and social comments are anything to go by, we hit the accelerator on what makes a brand experience great – with 53 pieces of content across Instagram and TikTok from our five exclusive creator guests, alongside three media outlets producing 11 editorial stories that got right under the hood.
From the build-your-own snack station to the gifted INSTAX to snap the day away, the takeaway coffee cup and personalised roadie playlist, it was all the carefully considered MINI moments that made the day – and paved the way for maximum ROI and conversion.
“We can’t thank Undertow enough for all the time, effort and emotion they put into our event. Not only did the attendees appreciate it, the MINI team were blown away. Every detail was seamless, brand appropriate, and we could see and feel that the team put their hearts and souls into making it the flawless experience that it was. Events rarely go off without a hitch, but this one did.”
