PR & influencer outreach for M.A.C Cosmetics

From Lorde’s signature vamp lip to Paris Goebel’s racy Ruby Woo, M.A.C has always been worn by Kiwi icons, and our beauty PR team works hard to keep the brand’s pals on point. 

As the retained PR partner of this absolute powerhouse pout, we keep M.A.C in the mix through always-on influencer content, strategic send-outs, and campaigns that speak fluent beauty culture (yes, we’re still sending nudes — cool-toned beiges to rich chestnuts, that is).  

Whether we’re taking bolds MAC to the future or relaunching classics with a twist, our work puts product where it belongs: on the lips, lids and grids of the country’s most flawless facecards.  

Because M.A.C doesn’t follow trends; it makes them.