PR, social media services & influencer partnerships for kaboodle
When it comes to kitchens, Kiwis don’t need offshore hype - they need clever design, nationwide access and inspiration that feels local.
Through sharp social strategy, editorial groundwork and real-world influencer partnerships, we’ve helped position kaboodle as the go-to for stylish, DIY-friendly kitchen solutions across Aotearoa.
From bold makeovers with Evie Kemp to practical renos with Warrior king Charnze Nicoll-Klokstad, the content proves the range looks just as good in a Grey Lynn villa as it does in a Gore new build.
Available at Bunnings nationwide, kaboodle is already where smart renovators are shopping – and as its retained design and lifestyle PR partner, we’re making sure everyone else follows.
“The collaborative Undertow team have set us up for stronger success in the future with the launch of our new NZ dedicated Insta channel. Also bringing to life a large-scale influencer program by gathering a bunch of strong DIY renovators so we can showcase real-life space transformations over the course of the year. We’re glad to have them as an extension of our team!”
