Food PR for BioCheese
With plant-based now firmly baked in pop culture (just ask Lizzo, Lewis, Kim K and co), our role with BioCheese was to move the protein from niche to no-brainer.
Alongside targeted pitching, we used the World Vegan Day (yes, it’s a thing) to come up with a clever Friday drinks delivery to radio shows across the motu, tricking even the most staunch meat and dairy fiends with how real it tastes, and getting amplification on primetime shows via ZM, More FM and Mai.
Each resulting media piece was as gouda as the next, with our campaign delivering 29+ pieces of earned coverage, reaching more than 1 million plant-curious eyeballs.
“We really appreciate all of the work that the team have put into this campaign. It has been such a seamless process, and the media coverage has been fantastic. We will definitely reach out if there is anything else locally we require support with, and refer any business contacts looking for support in NZ your way.”
