PR for Wharekauhau

 

Frequented by royalty and A-list celebs alike, Wharekauhau County Estate is a luxury lodge that doesn't do anything by halves. Located at the foothills of the Remutaka Ranges, this Relais & Chateux hideaway is a bolthole for the travel and lifestyle elite wanting a getaway that brings new meaning to the term ‘farm stay’. 

With roots that date back to the 1840s when the main lodge was the homestead of a working beef and lamb station, Wharekauhau has a rich and storied history to tell. And nowadays, its offering provides a unique ‘jeans, boots and Labradors’ approach to hospitality and experiences that makes for an unforgettable stay every time.  

As Wharekauhau’s agency of record it’s our job to tell the many tales of this wild, beautiful and luxury property and the people that make it tick, including characters such as the pig-hunting, surfing, gardener James right through to the charismatic Chilean executive chef Norka. Alongside crafting clever comms that get imaginations wandering we also distinguish those lucky enough to experience the magic for themselves, whittling endless famil requests down to a shortlist of only the worthiest of visitors that convert to top tier coverage in the industry’s best bibles of luxury.

Working with Undertow to elevate the positioning and capture the ‘isolated luxury’ guests experience with a stay at our Lodge has been rewarding. They immediately understood our brand proposition and together we have been able to arrange famils, media enquiries, and effectively package our many stories, to media in pockets across premium titles in New Zealand and Australia.
— Richard Rooney, General Manager, Wharekauhau Country Estate
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