PR & media partnerships for TraiLite
From coffin makers to caravan kings, TrailLite had one of the best brand stories never told. That is, until we got behind the wheel.
We crafted a full-funnel PR campaign that reintroduced this 70-year-old Kiwi brand to the nation, landing 40+ pieces of high-quality coverage in six months, reaching over 6 million cumulative eyes.
We handpicked business and lifestyle journos, inviting them behind the scenes at TrailLite’s Pukekohe HQ, then tailored exclusive angles for every outlet. From BusinessDesk and Informed Investor to NZ Herald, Idealog, and The Shed (cover story, naturally), stories of bougie retirement, off-grid office dreams, historical refurbs and handmade hustle prevailed.
Now one of our most successful case studies, TrailLite is proof of what happens when the right story meets the right strategy.
“Undertow Media were a dream to work with. They brought our NZ-made success story to life with a creative, professional approach that delivered real impact. Securing exposure across a wide range of audiences and media titles – including multiple sections within the same publications – they far exceeded our expectations. The team was easy to deal with, always attentive, responsive and genuinely invested. They understood our brand and values and helped us share our story with authenticity and reach.”
