PR for Superette
Undertow specialises in fashion PR for New Zealand brands, and we’re super proud to provide horsepower to the Superette juggernaut. Redefining luxury, Superette is the go-to for casual, cool, work, gifting, guys, kids and the rest. Masterminded back in 2002, the business foresight of owners Rickie Dee and James Ridgen has made its stylish mark on the wardrobes and homes of Kiwis across the country.
Partnering with Undertow for multiple influencer campaigns and both the opening of its luxury Superette International retail concept and its Commercial Bay city store has seen the team plan instore activations, a guest list orbiting many cool kids’ spheres, many ‘grammable moments, media and news profiling and crafty outdoor advertising plays that not only turned heads but, most importantly, coaxed AMEX cards from wallets.
“Thank you Undertow team for helping to make the opening night and the first weekend a huge success, onwards and upwards from here. You and your team were such a pleasure to work with and I look forward to working together again in the future.”
