Influencer hosting & PR for HISO at SO/ Auckland
When HI-SO needed to re-establish itself as Auckland’s rooftop of choice, they turned to Undertow’s hotel and hospitality PR experience to turn up the heat quite literally.
Yakitori Sundays became the anchor for a quickfire PR and influencer campaign that reignited relevance, pulled a new Gen Z and millennial crowd, and reminded media why HISO deserves a spot in every what’s-on edit. We handpicked 30 creators to deliver 72 pieces of content, generating over one million impressions and a steady stream of buzz across Instagram and TikTok.
Media coverage landed everywhere from radio to Remix, Capsule to Canvas, reinforcing HISO’s cultural credibility (no pay-to-play needed).
“Undertow’s ability to jump in and craft something compelling is second-to-none. The teams’ ability to understand our vision and tailor a response was impressive. Though a blitz-style, seasonal campaign, their ability to set up for long-term, sustainable brand success was certainly observed (and very much appreciated).”
