PR for ghd

As ghd’s retained PR agency, Undertow Media keeps this beauty-tech icon hot in market, culturally relevant and firmly in the spotlight. Through an always-on earned strategy spanning product launches, review programmes, brand storytelling and spokesperson profiling, we make sure ghd stays front of mind with media and consumers alike. 

From seeding hero tools with the right editors and tastemakers to securing regular inclusion across beauty pages, trend stories, gift guides and product round-ups, our work keeps ghd visible, desirable and editorially relevant all year round.