PR for Woolworths
Woolworths is one of New Zealand’s largest employers with more than 22,000 team members serving around 3 million customers every week. In the eCommerce game for more than 20 years, the supermarket has enjoyed exponential year on year growth in online shopping and continues to invest and innovate to maintain its position leading the future of grocery. Every day is different for our team working on Woolworths, with a collaborative, fluid and ‘get stuff done’ mentality needed to support the busy internal team there.
As well as keeping newsrooms up to the minute on Woolworth’s innovation stories including the launch of Everyday Rewards, revamp of its Our Brand range, and the switch to healthier checkouts, we’ve also managed a number of CSR campaigns including the supermarket’s support for The Period Place and the partnership with The Salvation Army in The Foodbank Project with coverage seen on Breakfast, Seven Sharp, NZ Herald, Stuff, Newshub, Newstalk ZB and more.
“The Undertow team are incredibly responsive and efficient, and present very well-considered ideas and fresh thinking, which is so important. Their depth of media insight and knowledge is excellent, and we’re very much valuing having their input on a variety of projects.”
