PR, events, partnerships & influencer for BOOST LAB
Boost Lab came to us with strong science and serious potential. It just needed the right kind of spotlight.
We kicked things off with a star-studded launch - a smart, sentiment-led campaign fronted by the ever-relatable Toni Street and unveiled at an exclusive event stacked with media, tastemakers and household names including broadcaster Miriama Kamo, Grey Matter’s podcast host Petra Bagust and pilot LeeAnn Yare.
Creating a longtail that continues to this day, radio doyenne JJ Feeney and real-talker Jo Kane didn’t just post - they used the products, showed the glow and spoke candidly about everything from turkey neck to tried-and-true truths. Their visible results and no-filter endorsements turned heads and converted thousands of followers to Boost Lab customers.
As the brand’s retained local counsel across beauty and lifestyle, we lead PR, influencer and seeding with an always-on approach. Backed by a smart, strategic rhythm, our work continues to drive sell-outs, spark conversations and deliver scroll-stopping moments that prove the comeback has landed - and it’s cutting through.
“Working with Undertow Media to launch BOOST LAB into the NZ market has been an absolute dream. They executed our first international launch with a seamless 360° approach, embedding themselves...and helping BOOST LAB take off in market. Their team is efficient, communicative and truly understands what it means to be a great partner.
The guest list was perfectly curated to reach our core 40+ audience and the energy in the room was so electric no one wanted to leave.
Since then, Undertow Media has continued to build momentum; from managing key talent like Jay-Jay, a perfect brand fit, to executing product launches, influencer sendouts and consistently delivering standout earned media results. We truly see them as an extension of our team and absolutely love working with them. We can’t wait to see what we achieve together next.”
